Cognitant develop apps and Virtual Reality technology to help the public understand their own health and wellbeing. Taking the form of immersive content and relevant information, it is endorsed or ‘prescribed’ by their GP. Cognitant approached us to design their visual identity, app interface and tools to share with investors. This would subsequently be used to launch their products to the medical and digital communities.
We immediately established Cognitant’s USP as the ability to simplify medical information and deliver it with accuracy and accessibility. Working closely with the client, we defined a brand that is approachable, straightforward and above all, human centric. The visual result is a warm, positive, and elegant identity which sets Cognitant apart from the cool, clinical approach so prevalent in medical communications.
